Reports in plain questions
Spend, clicks, conversions and cost per lead by campaign, ad group, keyword or search term, for any date range — a full GAQL query when you need one.
Search terms and negatives
See the searches that spent with no leads, then add them as negative keywords. You see the exact list first; nothing is added until you confirm.
Budgets and bidding
Change a daily budget or bidding strategy with a preview. A large budget jump is refused unless its size is acknowledged separately.
New campaigns, created paused
Keyword research from Google's own planner, then the campaign, ad groups, keywords and responsive search ads — all created paused, so nothing spends until you turn it on.
Conversion tracking and extensions
Create conversion actions and add sitelinks, callouts, structured snippets and call assets.
A scored audit
Conversion tracking, keyword and search-term waste, impression share and extensions, with the fixes ranked — and one confirmed step to apply the safe ones.